Confidence in customer understanding comes from a joined-up approach
CUE combines three complementary pillars—Readability, Comprehension, and Accessibility, to give you a complete, auditable view of how customers engage with your communications and where improvements will have the greatest impact.
CUE goes beyond grammar and style.
We measure how clearly your documents communicate, accounting for factors like neurodiversity, word familiarity, and cognitive load.
Readability
Readability scoring & target market fit: Multiple readability metrics plus proprietary clarity models generate a single Readability Score to assess suitability for your audience.
Language & structure clarity: Every sentence, clause, and punctuation mark is analysed to ensure logical flow and comprehension.
Cognitive & linguistic load: We measure the mental effort your words demand, drawing on psycholinguistic research to ensure your language is accessible to all audiences.
Improving clarity: CUE doesn’t just test your documents—we rewrite them using the same principles, producing text that is clearer, balanced, and ready for audit and re-testing.
Comprehension
CUE measures how effectively customers understand your materials, using Virtual Customer Personas combined with real-world validation.
Comprehension scoring & target market assessment: Highlight which audiences understand your documents and where further explanation is needed.
Virtual & real-world testing: Facts are tested against personas representing Basic, Informed, and Sophisticated investors, validated with targeted real-world testing when required.
Mapping key information: Every fact, feature, and risk is mapped to ensure your communication conveys what matters, aligned with guidance such as FCA and FSCS standards.
Actionable insights: Comprehension gaps are identified before reaching customers, with clear guidance on how to fix them.
Accessibility
CUE ensures your communications are visually clear, inclusive, and fully compliant.
Design for understanding: We evaluate layout, typography, colour contrast, and structure to support navigation and comprehension, particularly for neurodiverse or visually impaired readers.
Accessible formats: Alternative versions—large-print, Braille, audio, and easy-read—are produced through a simple, managed process.
Evidence of inclusion & compliance: Accessibility reviews create an auditable record showing your commitment to fairness and regulatory standards.
Accessibility is clarity you can prove. CUE helps you design, test, and deliver communications that work for everyone—clear, inclusive, and backed by evidence.
