Comprehension
Test whether customers truly understand at scale and without the cost.
Traditional comprehension testing is slow, costly, and often unreliable. Recruiting participants, designing surveys, and analysing results can cost tens of thousands per document, so most firms test only a handful of materials each year.
CUE changes that….
How CUE’s Comprehension Works
Virtual Customers That Mirror Real Investors
CUE uses calibrated Virtual Customer Personas mapped to FCA Basic, Informed, and Sophisticated segments. Each persona has defined cognitive and linguistic traits, simulating how different customers process and misinterpret information.
Real-World Calibration
Our AI models are continually validated with live industry data, including surveys, interviews, and upheld FSCS complaints. This ensures results reflect actual investor behaviour, not theory.
From AI Testing to Real-World Validation
Poorly performing documents trigger targeted human testing, while strong results can be evidenced immediately. This blended approach keeps costs low while maintaining regulatory robustness.
Complete Fact Mapping
Before testing, CUE identifies every fact, concept, and risk a document is meant to communicate. Inputs come from your product team, the document itself, FCA guidance, and common complaint data. This creates a comprehensive baseline of what true understanding should include.
Scalable, Bias-Free Testing
Virtual personas never tire, guess, or disengage. Every paragraph can be tested instantly, producing repeatable and unbiased comprehension scores that traditional methods cannot match.
Each document receives:
Comprehension Score – How well the audience understands the material
Target Market Assessment – Suitability for Basic, Informed, and Sophisticated investors
What you get:
The result is a fast, consistent, and defensible method of testing customer understanding at scale—replacing costly manual trials with evidence-based insights.
The Result:
Your financial documents will be:
Compliant, clear, and optimised for real customer understanding
3 pillar framework
See the other two pillar’s in detail using buttons below: